MORELOVE
Premium caviar & seafood online store — Kyiv, Ukraine
/ Overview
MORELOVE is more than a caviar shop — it's a philosophy of healthy eating and uncompromising quality. The site presents premium red and black caviar, seafood and fish delicacies as a genuine gastronomic experience, backed by real credibility:FSSC 22000 certification, EU export approval, and supply partnerships with Ukraine's major retail chains.
See it live/ Project details
Name: MORELOVE – Caviar & seafood e-commerce website
Industries: Gourmet food, seafood & caviar, e-commerce, B2B supply
Date: Live 2025 (company: 10+ years on the market)
Design: sofita.design
/ Challenge
The challenge was to sell a premium, perishable, high-price product online — where trust and freshness are everything.The site had to justify the price through quality signals (certificates, volumes, partner logos), serve two very different audiences (retail buyers and corporate/HoReCa clients) from one platform, work seamlessly in Ukrainian and English, and integrate local delivery and payment realities like Nova Poshta.
/ Provided services
Web development
A bilingual e-commerce build with category browsing, promotions, product detail pages, a corporate-client lead form and integrated delivery/payment information.
/ Solution
MORELOVE was built on a modern React/Next.js stack for speed, SEO and clean internationalisation across Ukrainian and English. Product media is served through a Cloudinary pipeline for optimised, fast-loading imagery at every screen size, while the catalogue is split into clear categories (caviar, seafood, fish delicacies) with promotions surfaced prominently.A scalable component architecture and purposeful animations create smooth interactions without sacrificing speed.
/ Tech stack
Next.js
A React/Next.js front end delivers fast, SEO-friendly, server-optimised pages with built-in image optimisation and smooth Ukrainian/English localisation.
Cloudinary
Product and promotional imagery is managed and served via Cloudinary, giving automatic format conversion, responsive sizing and quick load times for a media-heavy catalogue.
Strapi CMS
A headless Strapi CMS powers product, category and content management, enabling easy updates through a user-friendly admin interface while exposing fast, flexible APIs for the Next.js frontend.
Integrations & tooling
Google Tag Manager for analytics, Sentry for error monitoring, plus Nova Poshta delivery and online payment to match Ukrainian e-commerce expectations.
