P&P Barbers

Barbershop — Fitzroy, Melbourne

Gatsby (React)Fresha bookingContent-driven static site
barbershop

/ Overview

Six chairs, two shops, one street — P&P Barbers is a Fitzroy institution on Gertrude Street, built on personality as much as precision. Impress your website visitors with a clean, stylish layout and stunning visuals.

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/ Project details

Name: P&P Barbers – Barbershop website

Industries: Grooming, barbering, local hospitality

Designed by: Atollon

/ Challenge

The challenge was to turn a two-location, walk-in-friendly barbershop into a single, cohesive online presence without losing its neighbourhood warmth. It needed to introduce each barber as an individual (so clients can build a relationship and rebook), present services and pricing transparently, handle two addresses and seven-day hours clearly, and route bookings into a third-party system without friction. The experience needed to stay flexible as services, content and case studies evolve.

/ Provided services

Web development

A fast static site with barber profiles, a full service-and-price list, opening hours, dual-location contact details, an Instagram feed and deep links into the Fresha booking platform.

/ Solution

P&P Barbers was built as a lightweight, fast-loading static site so content — barbers, services, hours — stays easy to update while pages load instantly. Booking is delegated to Fresha, with per-barber deep links that drop clients straight into the right calendar, while a live Instagram feed keeps the homepage fresh and social. The structure keeps the two shopfronts and retail store clearly signposted without cluttering the core "book a cut" journey.A scalable component architecture and purposeful animations create smooth interactions without sacrificing speed.

/ Tech stack

Gatsby (React)

The site is generated with Gatsby, giving a pre-rendered, fast and SEO-friendly static build with optimized images across devices.

Fresha booking integration

Appointments run through Fresha, with barber-specific booking links so clients can book any available chair or their regular barber directly.

Instagram feed integration

A live social feed pulls recent work onto the site, adding fresh visual proof and a link to the shop's wider community.

barbershop
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